COVID-19 STATEMENT: While this virus is impacting everyone differently, this online program is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online program is continuing as planned. Please consider joining our global online classroom for an enriching and interactive experience to further your career.


3 months, online


6-8 hours per week


3 months, online


6-8 hours per week

How does Time Inc. optimize supply of their print issues so retailers have enough issues to meet demand?

Why Study Business Analytics?

Wharton’s three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.

  • 2X

    The amount of data doubles every three years as various digital sources continue to make information available

    (Source: MCKINSEY & COMPANY)
  • 1.5


    A significant shortage of managers and analysts who can effectively use analytical concepts to make decisions is predicted for 2018

    (Source: MCKINSEY & COMPANY)
  • 21%

    21 percent of leaders rank having a strategy for data and analytics as their number one key to success

    (Source: MCKINSEY & COMPANY)
  • 75%

    Three-quarters of companies are missing the skills and technology to make the best use of the data they collect

    (Source: PWC)

Who Is This Program For?

This online program is ideal for managers and leaders who wish to learn how analytics can help improve their decision-making processes. Business Analytics: From Data to Insights will give participants an understanding of how to look at data and identify insights, improve their ability to make longterm predictions, and prescribe future actions to help make better business decisions. Participants come from a wide range of industries, job functions, and management levels.

Participants by Job Function Include:

  • Account Managers
  • CEOs
  • Executive Directors
  • Product Managers
  • Assistant Directors
  • Chief Marketing Officers
  • Financial Analysts
  • Portfolio Managers
  • Business Analysts
  • CIOs
  • Investment Directors
  • Vice Presidents

Your Learning Experience

Your Learning Experience
  • Orientation Module: Orientation and Introduction to Business Analytics
  • Module 1: Descriptive Analytics: Gathering Insights
  • Module 2: Descriptive Analytics: Describing and Forecasting Future Events
  • Module 3: Predictive Analytics: Making Predictions Using Data
  • Module 4: Predictive and Prescriptive Analytics: Application and Toolkit
  • Module 5: Predictive Analytics: Tools for Decision Making
  • Module 6: Predictive Analytics: Using Data to Predict Employee Performance
  • Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior
  • Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes
  • Module 9: Application of Analytics for Business

Methods and Tools:

Data Collection Methods

  • Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports
  • Passive Data Collection
  • Media Data Collection: Radio, Television, Mobile, etc.

A/B Testing

Correlation and Causation


  • Objective and Subjective
  • Strand or Seasonal Variation
  • Exponential Smoothing
  • Descriptive Statistics
  • Trends and Seasonality
  • New Product

Regression Analysis

Simulation Toolkit

  • Analysis ToolPak
  • Solver Optimization Tool

Data Visualization and Interpretation

Optimization Models

Decision Trees

Industry Examples

Consumer Packaged Goods

How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?

Financial Services

How does American Express use social media data to predict whether you are going to give up your American Express card?


How is Netflix using metadata tagging to know what you watch and to create relevant content?


Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?


How has Kohl's been using analytics for smartphone targeting?


How could Amazon potentially ship before you buy?

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Participant Testimonials

Johnny Queck

Johnny Queck

Regional Director – ASEAN, bioMérieux, Singapore

“The course provided a good overview of how analytics can be applied across various entities within an organisation such as supply chain, HR, manufacturing, etc.”

Damien Smith

Damien Smith

Airport Retail Manager, Aer Rianta International, Ireland

“Learning the many analytical models will help me in my day–to–day work. This is a skill that I have been missing for years. I feel confident I can work smarter going forward.”

Pauline Francis

Pauline Francis

Partner, B2B CFO, USA

“The teaching faculty was excellent and the pace of how they presented the material in each module was perfect. The combination of Wharton-quality instruction and Emeritus delivery was seamless.”

Neil Gomes

Neil Gomes

Chief Digital Officer and Senior VP, Thomas Jefferson University, USA

“The videos and practical examples were the best part. The faculty were also world-class and explained concepts really well.”

Participant Profile

  • Banking & Financial Services
  • Health Care
  • IT Services
  • Consulting
  • Retail
  • IT Products
  • Fast-Moving Consumer Goods
  • Others*

Others* includes advertising, agriculture, civil construction, ecommerce, electronics and hardware, energy, human resources, industrial goods, media, real estate, telecommunications, and tourism.

  • United States
  • Singapore
  • Mexico
  • India
  • Australia
  • Philippines
  • Hong Kong
  • Others*

Others* includes Australia, Austria, Belgium, Brazil, Canada, China, Germany, Ireland, Japan, Malaysia, Nigeria, Qatar, Switzerland, UAE, United Kingdom, and Vietnam.

Program Faculty

Christopher D. Ittner

Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department

Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing

Raghuram Iyengar

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)

Senthil Veeraraghavan

Professor of Operations, Information and Decisions

Sergei Savin

Associate Professor of Operations, Information and Decisions

Ron Berman

Assistant Professor of Marketing

Noah Gans

Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions; and Chairperson, Operations, Information and Decisions

Eric Bradlow

The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School

Matthew Bidwell

Associate Professor of Management


Earn a digital Wharton certificate upon successful completion of the online program.

Business Analytics: From Data to Insights

All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.


Early applications are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to learn more.

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