COVID-19 STATEMENT: While this virus is impacting everyone differently, this online program is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
Starts on

Starts on

August 7, 2020

Duration

Duration

3 months, online
6–8 hours per week

Starts on

STARTS ON

August 7, 2020

Duration

Duration

3 months, online
6–8 hours per week

Why Study Business Analytics?

Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.

2X

The amount of data doubles every three years as various digital sources continue to make information available

SOURCE: MCKINSEY & COMPANY

1.5 Million

A significant shortage of managers and analysts who can effectively use analytical concepts to make decisions is predicted for 2018

SOURCE: MCKINSEY & COMPANY

75%

Three-quarters of companies are missing the skills and technology to make the best use of the data they collect

SOURCE: PWC

Who Is This Program For?

This online program is ideal for managers and leaders who wish to learn how analytics can help improve their decision-making processes. Business Analytics: From Data to Insights will give participants an understanding of how to look at data and identify insights, improve their ability to make longterm predictions, and prescribe future actions to help make better business decisions. Participants come from a wide range of industries, job functions, and management levels.

Participants by Job Function Include:

  • Account Managers
  • Assistant Directors
  • Business Analysts
  • CEOs
  • Chief Marketing Officers
  • CIOs
  • Executive Directors
  • Financial Analysts
  • Investment Directors
  • Product Managers
  • Portfolio Managers
  • Vice Presidents
More
Less

Participant Testimonials

Your Learning Experience

Your Learning Experience
Live Teaching Sessions by Wharton Faculty

4 Live Teaching Sessions by Wharton Faculty

Data Analytics Simulation

1 Data Analytics Simulation

  • Orientation Module: Orientation and Introduction to Business Analytics
  • Module 1: Descriptive Analytics: Gathering Insights
  • Module 2: Descriptive Analytics: Describing and Forecasting Future Events
  • Module 3: Predictive Analytics: Making Predictions Using Data
  • Module 4: Predictive and Prescriptive Analytics: Application and Toolkit
  • Module 5: Predictive Analytics: Tools for Decision Making
  • Module 6: Predictive Analytics: Using Data to Predict Employee Performance
  • Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior
  • Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes
  • Module 9: Application of Analytics for Business
Methods and Tools:
    • Data Collection Methods
      Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports
      Passive Data Collection
      Media Data Collection: Radio, Television, Mobile, etc.
    • A/B Testing
    • Correlation and Causation
    • Forecasting
      Objective and Subjective
      Strand or Seasonal Variation
      Exponential Smoothing
      Descriptive Statistics
      Trends and Seasonality
      New Product
    • Regression Analysis
    • Simulation Toolkit
      Analysis ToolPak
      Solver Optimization Tool
    • Data Visualization and Interpretation
    • Optimization Models
    • Decision Trees

Industry Examples

Program Faculty

Christopher D. Ittner
Christopher D. Ittner

Faculty Director

EY Professor of Accounting; Chairperson, Accounting Department

Peter Fader
Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing

Raghuram Iyengar
Raghuram Iyengar

Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)

Senthil Veeraraghavan
Senthil Veeraraghavan

Professor of Operations, Information and Decisions

Sergei Savin
Sergei Savin

Associate Professor of Operations, Information and Decisions

Ron Berman
Ron Berman

Assistant Professor of Marketing

Noah Gans
Noah Gans

Anheuser-Busch Professor of Management Science

Eric Bradlow
Eric Bradlow

The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School

Matthew Bidwell
Matthew Bidwell

Associate Professor of Management

Certificate

Earn a digital Wharton certificate upon successful completion of the online program.

Business Analytics: from Data to Insights Certificate

All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.