ONLINE CERTIFICATE PROGRAM
STARTS ON
June 27, 2019
Duration
3 months, online
6–8 hours per week
Flexible payment availableWhy Study Business Analytics?
Wharton's three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.
2X
The amount of data doubles every three years as various digital sources continue to make information available
SOURCE: MCKINSEY & COMPANY
1.5 Million
A significant shortage of managers and analysts who can effectively use analytical concepts to make decisions is predicted for 2018
SOURCE: MCKINSEY & COMPANY
75%
Three-quarters of companies are missing the skills and technology to make the best use of the data they collect
SOURCE: PWC
Your Learning Experience
4 Live Teaching Sessions by Wharton Faculty
1 Data Analytics Simulation
- Orientation Module: Orientation and Introduction to Business Analytics
- Module 1: Descriptive Analytics: Gathering Insights
- Module 2: Descriptive Analytics: Describing and Forecasting Future Events
- Module 3: Predictive Analytics: Making Predictions Using Data
- Module 4: Predictive and Prescriptive Analytics: Application and Toolkit
- Module 5: Predictive Analytics: Tools for Decision Making
- Module 6: Predictive Analytics: Using Data to Predict Employee Performance
- Module 7: Prescriptive Analytics: Providing Recommendations to Change Behavior
- Module 8: Prescriptive Analytics: Determining the Most Favorable Outcomes
- Module 9: Application of Analytics for Business
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- Data Collection Methods
Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports Passive Data Collection Media Data Collection: Radio, Television, Mobile, etc. - A/B Testing
- Correlation and Causation
- Forecasting
Objective and Subjective Strand or Seasonal Variation Exponential Smoothing Descriptive Statistics Trends and Seasonality New Product
- Data Collection Methods
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- Regression Analysis
- Simulation Toolkit
Analysis ToolPak Solver Optimization Tool - Data Visualization and Interpretation
- Optimization Models
- Decision Trees
Industry Examples
Consumer Packaged Goods
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
Financial Services
How does American Express use social media data to predict whether you are going to give up your American Express card?
Media
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Retail
Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
Apparel
How has Kohl's been using analytics for smartphone targeting?
Technology
How could Amazon potentially ship before you buy?
Program Faculty
Certificate
Earn a digital Wharton certificate upon successful completion of the online program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.